Taking You Behind The Scenes to Show You How to Write Effective Social Media Ads or Posts That Gets Attention, Clicks & Sales.

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No Attention = No Customers

To get customers, you need to get people’s attention!

But getting attention on social media can be very challenging, especially when there is a giant ocean of information

There Are Many Social Media Ads & Posts That Easily Fade Into The Sea of Information. Everyone Walks Past.

  • You need to know how to stand out so you don’t waste your time and effort
  • How do you gain people’s trust and break the walls of resistance if a person has never heard about you before?

It’s important for you to see results from your efforts quickly. Otherwise, it can be demoralising. You feel like you’re stagnating. Your constant efforts lead to crickets. And soon, it’ll lead to burnout.

To Get Customers & Spark Business Growth Momentum…

One of the Most Important Fundamental Skills is Knowing How to Write Effective Social Media Ads Or Posts That Gets Attention, Clicks & Sales.

Knowing how to write social media ads and posts that:

  • Stand out and speak directly to your target audience.
  • Make your audience feel that you understand them even though they might be seeing you for the very first time.
  • Immediately form a level of trust with you even if they have never heard about you before.

Because once you know how to write effectively, you apply it on any social media platform.

There’s no doubt that people may use different social media channels in future but one thing that will remain the same is… copywriting!

This is why we created an online training called “Attention BTS (Attention Behind-the-Scenes)”.

In the ‘Attention BTS’ Online Training…

I will break down and give you a behind-the-scenes look at the steps needed to write an effective social media ad or post.

Attention BTS is 100% based on real-world experience. Conducted by Glen Tiew:

  • Over 10+ years of digital marketing experience working with different clients and projects
  • Handled various online advertising campaign projects from printing businesses to coffee, from hair appliances to education businesses.
  • Managed several online advertising campaigns and have collectively managed over $1million in ad spend on social media
  • Applied the same approach to help a company to pivot to conducting online classes for students internationally. Growing from scratch with 0 Social Media followers. Grew from 0 to over 100 new students within just 8 weeks.

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Attention BTS is NOT just a regular online training.


  • It will change the way you think about copywriting.
  • You’ll understand a method to write with ease.
  • You’ll write with speed and avoid struggling with writer’s block

Attention BTS Will Change The Way You Write.


No More:

  • Feeling clueless about how to start writing
  • Writer’s block
  • Getting stuck because you are unable to come up with fresh ideas
  • Writing ads or posts that just blend into the crowd
  • Feeling like your outreach efforts aren’t moving your business forward

What You’ll Specifically Learn:

The 8 Chapters of Attention BTS…

The 10,000 Feet View

  • What are the 3 main engines of any successful business that make it consistently successful
  • Understand the different stages a person goes through before becoming a customer, which helps you realize why some people never buy

Key Fundamental Writing Principles to Write Strong Copy

  • The top 5 fundamental writing principles you must apply to engage people and write with speed
  • Instead of taking weeks or months, you’ll be able to get a lot done in hours or days

The “A-T-E” Framework That You Can Use Every Day

  • The 3 core elements you need to create an effective social media ad or post
  • No more creating social media ads or posts that people simply scroll away and never read

The Attention BTS Audience Digital Mindmap

  • A system that I personally use to have a visual overview of who you’re writing to so you can grab and hold people’s attention
  • Specific methods to uncover your target audience’s pains or desires so you can have a deep understanding of your audience

Proven Writing Frameworks

  • How to come up with effective and attractive ideas for your social media ads or posts
  • Writing frameworks that are highly effective to engage, persuade and move people into action
  • Frameworks are also proven to help you start and complete writing your ads or posts fast

Tapping into Your Audience’s Feelings

  • The one thing you need to trigger in order to get reactions from your audience or move them into action
  • What are the core feelings that you’ll want to hit to get a high success rate with your social media ads or posts

The Power of Editing

  • An effective process that is necessary to turn average copy into great copy
  • A simple checklist that you can use after writing your social media ad or post

A Clear Step-by-Step Action Plan

  • Use this step-by-step action plan should you feel lost or confused about wha to do first
  • Follow the action plan and writing effective social media ads or posts will become second nature to you

This online training is NOT for you if:

  • You’re looking for instant results
  • You just want AI to spit out identical social media ads or posts
  • You don’t want to understand the psychology behind an effective social media ad or post
  • You are already an expert copywriter

How this Online Training Will Help You:

Write without hesitation through the use of easy frameworks & begin to attract a constant flow of new customers


Understand what separates average and great copy so you can avoid falling behind in the sea of social media ads and posts

Feel a sense of excitement over the next 90 days as you use a proven process to craft high-quality social media ads or posts that get your attention, clicks and sales


Join ‘Attention BTS’ Now &

Get Immediate Access

What you’ll get access to:

The Complete 8 Chapters of the Attention BTS Video Training

Bonus #1: Printable Editing Checklist - Use it to edit your social media ads or posts so that it turns into copy that people wouldn’t want to skip

Bonus #2: Writing Frameworks - An essential writing framework that allows you to write with speed and prevents you from writing ads or posts that fall flat

Special Launch Bonus: You’ll get access to new updates for Attention BTS as we improve the training content without any additional cost

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FAQ - Frequently Asked Questions

Q: What is Attention BTS all about?

A: Attention BTS takes you behind-the-scenes and shows you how to write effective social media ads or posts that gets attention, clicks and sales. You’ll be taken through a step-by-step process and a unique framework that allows you to write with speed and create new ideas without feeling stuck.

Q: Who is this course for?

A: This course is for small business owners, solo-entrepreneurs, trainers & coaches, aspiring copywriters and full-time employees who are looking to start a side business.

Q: Does this course come with any email support?

A: This course is a self-paced training so there is no email support. But in the event you face any technical issues, you can contact our team at hello@themarketingnotebook.co

Q: What happens after I buy? Do I get access to everything?

A: After you sign up, you’ll immediately receive a welcome email within 2 to 3 mins. The email contains details to instant get access to all the videos.

Q: Is there a catch to the price?

A: Yes, other online courses might be $995 or even $1,995. I’ve chosen a different pricing to provide support to a wide audience and build a base of happy customers.

Q: How long is the course?

A: The entire training duration is approximately 2 hours.

Q: How long do I have access to online video training for?

A: You have lifetime access to the video training. This includes new updates to the Attention BTS training. You can go through the training repeatedly as you work on different projects.

Q: How do I sign up?

A: You can sign up by clicking on the ‘get access now’ button below. You’ll then be brought to a page where you can enter your billing and payment details.

Q: How is Attention BTS different from anything else online?

A: There is a lot of information everywhere online. The frameworks and processes that you’ll learn are all based real-world experience. So, you’ll avoid wasting time on things that do not work. If you do not have the budget right now, come back when you’re ready.

About Your Instructor

Meet Glen Tiew

Founder of The Marketing Notebook

In one night, I lost $70,000 to a scam.

In 2012, I fell into debt.

I was reckless. I took out multiple bank loans and invested everything into what seemed like a legitimate gold company.

Then one morning, they vanished.

Website gone. No one to contact.

I felt like a complete screw-up. I didn’t know what to do.

I had no idea how I was going to climb out of that hole.

I was at rock bottom.

For weeks, I couldn’t talk about it.

The shame was unbearable.

But at some point, I realised I had two choices:

1) Stay in regret

2) Turn my failure into something useful

I chose the second option.

With no clear plan, I decided to start a personal finance blog.

A website blog to talk about the existence of such investment scams.

So hopefully others will be able to avoid what I went through.

I had no idea that one small step would change everything.

Creating the website blog led me to discover my passion for web design and direct response marketing.

So I:

  • Dived deep into the psychology of marketing, studying timeless advertising strategies from the 1900s
  • Began building websites for different clients after gaining confidence from my personal website blog

And unintentionally, the website blog:

  • Started to bring in new opportunities for myself
  • Became a portfolio for my work
  • Helped to land me a role at a top events and marketing company in Singapore

Over time, that single decision turned into a full-fledged career helping to scale and grow their customer base consistently.

It has been quite a journey. And over the last 10+ years, I have:

  • Helped a B2B company achieve 216% year-on-year growth by systemizing its lead acquisition process
  • Assisted a B2C business in acquiring 529 paying subscribers within 10 months and reached profitability within 6 months
  • Helped an e-commerce beauty brand increase its year-on-year online sales volume by 340%

And it all started with one small step.


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